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Bet365 Horse Racing Offers

bet365 provides a comprehensive service for horse racing but the online firm have taken things to a new level with their Best Odds Guaranteed promotion for races in the UK and Ireland. Most horse racing punters are seasoned bettors and will know of the great benefits a bet365 account (18+ T&Cs apply) has to offer but even still the website is packed with other features that make them such a top site in this field.

Check out bet365 below and what they are doing for the 2020 cheltenham festival as the run-up gathers pace:

Best Odds Guaranteed

bet365 are offering Best Odds Guaranteed for all 28 races at the Cheltenham Festival. It is a huge betting meeting over four days in March (13th to 16th) and there are seven competitive races on each day. Customers with bet365 who take a price on a horse running at the Festival will be paid out at the starting price if that is bigger. New and existing customers can benefit from this concession. The offer is valid for single and multiple bets and win and each-way fixed odds markets count.

bet365 offer Best Odds Guaranteed on every horse and greyhound race - every day!

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

bet365 are major advertisers in the Racing Post, which is the daily publication for the racing industry. The paper covers cards for every meeting in the UK and Ireland with form and analysis and features the main races from overseas. bet365 have grown alongside the massive increase in sports betting but still sees horse racing as a major product, despite changes in betting patterns.

Bet365 Price Promise

18+ Terms and conditions apply. Please refer to the bet365 website for full details. Please gamble responsibly.

The Starting Price Model

British racing works on a unique starting price model whereby the on-course market determines the industry SP at which bets are settled in betting offices and online. The whole landscape of racing betting has changed with the arrival of exchanges generally and #Betfair# in particular. Betfair’s back and lay prices now drive the on course market and consequently the price at which bets at bet365 are settled.

Several leading UK betting brands now offer best odds guaranteed on racing in the UK and Ireland. Customers can take an early price on the morning of a race or have their winning bets settled at the SP. Customers are paid out at the bigger price of the two and this is guaranteed. The board price may ultimately prove to be bigger than the starting price and bets will be settled accordingly. The latest development is to enhance the best price offer which bet365 call Best Odds Guaranteed.

Racing On Terrestrial Television

Another development that could have implications for bet365’s racing involvement is the moving of terrestrial coverage of racing from Channel 4 to ITV. Viewing figures have fallen since a new company began working with Channel 4 to produce their racing output in 2012. The move to ITV could affect the amount of betting coverage in the broadcasts and this will filter through to horse racing turnover with online sportsbooks such as bet365.

One prominent and vocal trainer suggested that racing coverage on TV should have no betting content and focus on the horses and people behind the sport. However, betting and racing are intrinsically linked unlike other sports such as Football. Most viewers who follow horse racing do so for the betting element. It's almost a certainty that bet365 will be watching closely to see if betting still features heavily in the coverage.


bet365 have become a leading betting brand partly due to their range of sports and markets, especially in the live betting environment. They also invest heavily in promoting the brand and Offers are related to horse racing. The sport in Britain towards the end of 2016 is in a state of flux but bet365 are unlikely to stop investing as many of their core online customers still have racing as part of their betting portfolio.

Horse racing is the traditional betting sport in betting offices in the UK. Customers in the British and Irish online betting market expect a good racing service because of their background and bet365 deliver with a extensive range of races and betting opportunities for meetings in Britain and important international races.

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