New Customer Opening Account Offers

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Last Updated : December 7, 2023

Bet365 Up To £30 in Free Bets Sign-Up Offer for New Customers

Bet365 have become one of the most well-known bookmakers in the UK and have an extraordinary range of customer offers for both newly registered bettors and existing customers in 2022. View them here as we list them in our comprehensive page of bet365 sign-up bonuses and website features:

Bet365 Up to £30 in Free Bets New Account Sign-Up Offer

One of the most valuable sign up offers in the industry is available for new customers who want to join bet365. This world-class bookmaker offer up to £30 in Bet Credits as a welcome bonus termed "Bet £10 Get £30 in Free Bets" Offer when players open a new account. Bet365 are one of the market leaders in the betting industry, offering their customers a fantastic range of betting markets, an easy to use website and a mobile app to accompany that for those who wish to place bets via a mobile device. Alongside offering all of this, when you sign up to Bet365 as a new customer, you can take advantage of their fantastic welcome offer:

How to Join Bet365 & Claim Up to £30 in Free bets as Bet Credits

  1. New Customers only. Up to £30 in Bet Credits.
  2. Sign up, deposit £5 or more to your account and bet365 will see you receive three times the value of your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled up to a max £30.
  3. Min odds/bet and payment methods exclusions apply. Returns exclude Bet Credits stake.
  4. 18+, T&Cs, time limits and exclusions apply.

New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

The bet365 Free Bets Sign-Up Offer Terms & Conditions

Terms & Conditions Apply. 18+ New Customers Only. Please Gamble Responsibly and refer to the bet365 website for full details.

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18+, T&Cs apply

The bet365 £30 free Bets welcome offer gives you an amount of bet credits, up to £30, based on your first deposit into the account. Whatever you deposit, bet365 will match. Having bet credits to spend instead of a fixed free bet token means that you can use the funds as you like, as part of your normal betting routine. You don't have to change your stake to use the free bet in full, you don't have to place just one single bet with it, you can do anything you like with the credits, as you would if this was your own money. This is what makes this offer stand out as being one of the best around, the flexibility that Bet365 give their new customers through the welcome offer is second to none.

Using your bet365 Bet Credits

As you will have just read, getting hold of the bet365 Bet Credits isn't a difficult task at all. To register here, simply follow the link on this site, then ensure that you take the steps that the bet365 website gives you. Once a qualifying deposit has been made (at least £5 and capped at £10), you then need to make the qualifying bets that will see you receive the Bet Credits once they have been settled. This isn’t a difficult process at all as long as all the correct steps are taken.

You do need to claim this offer in order to receive it but it doesn’t have to be when making your first deposit - the offer can be claimed at any time during the first 30 days of your being a bet365 site member.

All that is required is for you to go to the Services Menu on the site and click ‘Claim Now.’ If multiple deposits are made before you get round to claiming this welcome offer, the largest qualifying deposit made within seven days of claiming the offer will determine the value of the Bet Credits you receive.

Having up to £30 in Bet Credits will see you with a good set of funds with which to place wagers on the bet365 website. Joining a new site can be a bit daunting at times, especially if you haven't got a great deal of experience of online sites or even gambling itself. You will find one of the broadest choices of events that you can be using your Bet Credits on and available at all times of the day due to their global coverage of events.

Any returns you receive from the Bet Credits will exclude your Bet Credits stake. For example, a £20 bet placed on a selection with odds of 2.0 (1/1) that is lucky enough to be a winner, you will see £20 being returned into your account.

There are plenty of bets that you can be making on the bet365 website. They offer betting opportunities on a wide range of sports as well as markets on politics and all those reality tv shows as well as programmes such as 'Strictly Come Dancing.'  It may be that you fancy having a wager on those kind of events so you could place a bet using your Bet Credits.

Remember the importance of following the terms and conditions of the offer. They have to be used within 30 days of receipt, so a bet on the next elimination would be ok, not the winner of the series as that is likely to be outside the period allowed.

Important Steps to Take

Make sure that you do read all the terms and conditions that relate to this offer (and any of the several others that are available on the bet365 website). It may not be the most thrilling of reads but it is an important task because failure to abide by the terms and conditions can see you losing the Bet Credits and that’s the last thing you want to happen.

Once the welcome offer has been received, you can start using the Bet Credits. When placing a bet, you must select ‘Use Bet Credits’ in the bet slip. You have 30 days to fulfil the wagering requirements of the bonus that you have received. This requires you to place wagers to the value of the amount of Bet Credits received.

Ensure that when you are using your Bet Credits, the selection must have odds of at least 1.2 (1/5). If it is a multiple bet such as a double or treble, one of the selections must meet that minimum odds requirement. If this is not the case then the bet made will not count towards the wagering requirements.

It is possible for you to use your Bet Credits on other bet365 promotions (18+, Ts & Cs Apply) but it’s a good idea to do some research before using your them. Make selections that give you a good chance of getting winners. The bet365 website has plenty of information on it that can assist you when making your selections.

It is vital that you successfully turn the amount received into real money before those 30 days are up, otherwise you will lose your bonus.

What Not to Do

The maximum amount of Bet Credits that can be received is £30. Therefore, there is no need for you to deposit any more than that. If you deposit £20, the maximum amount of Bet Credits you will receive is still going to be to the value of £30.

Don’t forget to read through the terms and conditions of this offer. You won’t forgive yourself if making a simple error that could have easily been avoided if you fully knew how to use the Bet Credits that have been received.

For example, not claiming the offer within 30 days means you won’t be able to claim it at all. Not fulfilling the wagering requirements of any Bet Credits received will see them expire, so don’t make this mistake.

The terms and conditions state that the minimum odds for each selection has to be 1.2 (1/5). That’s a rather low figure compared to the offers seen on some other websites. However, don’t just go and use your Bet Credits on the first short-priced selection that comes along. Receiving Bet Credits is good but of course you want to use them to get some good returns.

When considering how to use your Bet Credits, do a bit of research on the selections that you wish to use them on. This will give you a better chance of placing wagers that will result in a return and make the receiving of those Bet Credits something that will see your withdrawable amount increased.

bet365 Betting Features

The sheer amount of information on this site will greatly impress you. When you first see the content of the Bet365 website, you will probably think to yourself ‘where do I start?’ and so it's a real bonus to be with one of the biggest.  The fear will be of course that with so much available, it’ll be difficult to find anything. Don’t for a second think that you will struggle to discover just where the page you want is on the site and you’ll miss the event you want to place a bet on.

This bet365 site is brilliantly designed and navigating your way around it isn’t going to cause you any headaches. It’s a good idea to have a good look around the site before you register as a member. That preview of the site will also show you just how much there is on this site. The good news though is that despite the size of the content, it doesn’t look cluttered at all. Everything is clear and there’ll be no problem reading any of the mass of material that is on the site.

The online gambling industry is a competitive one and that’s good news for the new potential customers deciding who to join. Sites looking for new customers will provide generous welcome offers and streamlined sign-up processes and that is definitely the case at Bet365 who make registering your account a smooth task when you meet the qualifying criteria.

The site has a genuinely valuable welcome bonus for the industry and gets new customers off to a great start and bet365 prove themselves as a world-class bookmaker even after players open a new account with them.

A new, really big feature that will set things buzzing in the betting world is the new Bet Builder (18+ T&Cs Apply). Reading about this is a real must if you are a soccer betting fan who just loves betting on as many different markets as possible..

This is probably one of the things that have managed to push this online sportsbook forward as they have a betting platform which seems to be able to satisfy both the recreational and the professional sorts of bettors.

They have a solid financial background since they are one of the largest bookmakers in the UK and indeed the world. You can’t help but to have seen their advertising campaign on television and in the press and they do live up to their promises by looking after existing customers.

In addition to the classic sports betting you can also find:

  • Financials
  • Skill games
  • Online bingo hall.

If you are a registered customer and a big fan of horse racing, then the bet365 sportsbook is going to become very popular with you. You can tell that they have put in hours of graft with the aim of producing one of the leading services in the industry and like to reward your loyalty with other promotional opportunities. What you will find at Bet365 is arguably one of the most comprehensively covered areas in comparison to the many other online bookmakers and you can view bet365 Horse racing features here (18+ T&Cs Apply).

bet365 Bet-Slip

An excellent feature on the bet365 site is the all-important Bet Slip. That’s good to read of course because with the volume and range of betting opportunities on this site, you will be using it a fair amount. The Bet Slip is so easy to locate because it’s always clearly visible. Just take a look in the top right of the screen and there it is, just waiting to be used.

bet365 Auto Cash Out

Like most of the major bookmakers, bet365 offer a cash out facility though they have an Auto Cash Out option. This has proved extremely popular with customers giving them the opportunity to end their bets before the scheduled finish of the particular event that they are betting on. Older customers will wish that they had that opportunity in previous years.

Bet365 are a little bit different though with their Auto Cash Out option a set gives punters the choice to add a specific rule to their bet by which it will automatically cash out. Let’s explain how this works.

If you set your rule for the sum of £100, your bet will cash out automatically when you are offered that amount or greater. What's more it also ensures that you will always receive the highest cash out amount on offer.

If you have set your cash out amount at £100 for example but the amount on offer jumps from £80 to £120, you will receive the new cash out value of £120 as opposed to the £100 your selection.

When you join a big online betting site like bet365, one of the features you will most want to see is a large number of promotions. We’ve already mentioned the welcome offer (18+ T&Cs Apply) that you can register for but that’s just the tip of the iceberg.

bet365 really do have so many offers - not just for new customers but also existing customers with what are known as "Retention Offers") and you can find something for just about any sport but almost certainly in the higher profile ones where their featured promotions (18+ T&Cs Apply) take centre stage. These are the big ones to keep an eye on if you are not only a regular punter but also a diverse one.

Playing on the Move with bet365

With so much available and in-play betting available throughout the day, you won't want to miss a thing will you? It’d be a terrible shame if you had to go out just as the Champions League final takes place but with an app you will be able to place your bets and make deposit and withdrawals wherever you are.

The good news is that the site has a mobile app which is easy to download and just as easy to use. It's packed with the features that you will find on the desktop site and you can place bet, watch live streaming (18+ T&Cs Apply) of sporting events and make deposits and withdrawals just as easily as you can on the desktop version of the Bet365 website.

Customer Support

With so much going on at sites of this nature, it’s inevitable that you are going to have some questions that need answering. It could be about one of the many bet365 features that make playing on the site so enjoyable. It’s easy to make a mistake that could lead to you missing out on an offer so if you are confused, look for some help.

Then again, you might need a question answered about the financial transactions on the site or it could be a technical issue that is baffling you and requires some assistance. The worst thing out there is not being sure what to do and spending ages trying to work out your own solution. Therefore, whatever the question (though not "who’s going to win the next big race?"), Bet365 will help you out.

They have an excellent customer support service and you won’t fail to be impressed by how friendly and knowledgeable their team is. The Bet365 customer support team are arguably the best in the online sports betting industry and any problems you have will be quickly solved.

There’s also an excellent FAQ section that a good read of is highly recommended.

Television Advertising

Bookmakers have been allowed to advertise on television since 2007 and have spent over half a billion pounds on TV adverts since 2012. bet365 sponsor major televised sporting events and place adverts during the intervals of matches and fixtures. They have a major promotion related to ITV Sport racing which at the end of 2016 moved across from Channel 4. Viewing figures have plummeted on Channel 4 which is a minority channel and with ITV having a bigger audience, it will be able to promote racing across its platforms. Coronation Street and the X Factor are popular shows and in the commercial breaks during these programmes racing on the channel could be promoted. The televising of racing changed early in 2017 and bet365 are now involved as it fits in with their brand and target customer.

The Racing Post

bet365 also has strong business links with the Racing Post, which is the daily industry publication for the horse racing and sports betting industry. The paper relies heavily on bookmaker advertising but still maintains its independence and is more on the side of the punter than the bookmaker. bet365 advertise their event specific promotions in the Racing Post. They also advertise in the national mainstream Press but most of their advertising budget is spent on offline advertising in the Racing Post and some other less popular betting and racing publications.

bet365 take out a full page of advertising in the sports betting section of the Racing Post to promote some of their Offers for selected major football matches in the Champions League and English Premier League. As it stands BT Sport and Sky Sports are the main broadcasters of football in England but that could change when new television deals are negotiated. These are subscriptions channels but don’t attract the mass audiences of ITV and BBC but viewing habits are changing more to online and mobile. bet365 is now established as one of the most recognisable betting brands in the UK. Ownership of Stoke City Football Club has further promoted the brand.

Brand Awareness

bet365 have a major advantage over some of their nearest rivals in that the company is purely an online business. Ladbrokes, William Hill and Betfred are also retail bookmakers which means they have to pay for premises and shop staff. bet365 can focus on their online division without incurring the costs of running betting offices. The promotions they offer are more about marketing than trading their prices.

If ‘100 people were surveyed’ and asked to name a bookmaking firm 10 years ago Ladbrokes and William Hill would probably have dominated the poll. Towards the end of 2017 the majority would probably say bet365 and that is down to their promotions. The in-play part of the sportsbook is heavily promoted in adverts on ITV.


bet365 have become a leading betting brand partly due to their range of sports and markets, especially in the live betting environment. They also invest heavily in promoting the brand and Offers are related to horse racing. The sport in Britain towards the end of 2016 is in a state of flux but bet365 are unlikely to stop investing as many of their core online customers still have racing as part of their betting portfolio.

Horse racing is the traditional betting sport in betting offices in the UK. Customers in the British and Irish online betting market expect a good racing service because of their background and bet365 deliver with a extensive range of races and betting opportunities for meetings in Britain and important international races.

Other Areas we cover with bet365 :

About Our Star Rating:

Conclusion: One of the more generous Sign-Up Offers in the betting world (18+ T&Cs Apply). Bet365 offers an extensive range of leagues and markets across all the main betting sports and some of the more obscure. Pre-match odds are available in a timely manner and the range of live events is unmatched across the online betting industry. Customer queries are dealt with efficiently and the concessions are of some value and the conditions are achievable.

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